Sandra Bach standing in a big room.
Sandra Bach is doing a graphic recording in a conference room. In the background are multiple people seated at a round table.
A cutting of a brochure, designed by sandruschka.
Photograph of the sandruschka team in a big room.
Illustration by sandruschka of people holding up an otter.
Photograph of Sandra Bach sitting at her desk in the office.
Photograph of a book laying on top of a white shelf. On the right-hand side is a plant visible.
sandruschka Logosandruschka Logo

We illustrate the abstract and clarify the complex.
We translate words into pictures and associations into stories.
We can create change with our creative work – in businesses, organisations and NGOs. In our society. And in the life of every single person.

We are sandruschka. And who are you?

You are planning a workshop? Contact us for a graphic recording!
Animation of a person walking from left to right.

You want to …

... draw attention to an important issue?

Development and implementation of the “Rubbish Reader” for the World Cleanup Day

Task: The World Clean Up Day (WCD) is the biggest bottom-up citizens’ movement for the end of pollution and plastic waste. To get closer to the big goal of mobilising at least 5% of the world’s population on the day of action, the sponsoring organisation “Let’s do it! Germany e.V.” mainly targets pupils in Germany with the campaign “World Cleanup macht Schule”.

Strategy & implementation: As a result of a kick-off workshop with the clients and teachers, who had already gained experience with the WCD, the idea of the “rubbish reader” arose – an appealingly illustrated, practical handout for the pocket that delivers convincing arguments and a step-by-step instruction to pupils and organisers – from the kick-off meeting to the documentation and reflection. Sandruschka developed, among other things, the concept design, contents for texts and images, personas for the different areas of responsibility and the key visual for the campaign. At the same time, sticker sheets, postings and modular illustrated elements were created for social media: everything that is needed to generate attention and response. It’s a matter of honour that the team itself pitches in on the scene on the third Saturday in September, to clear Weimar of plastic waste. With almost 300.000 participants in over 5.000 events throughout Germany and 20 million participants worldwide, the World Cleanup Day 2022 proved to have been the biggest one until now.

Special features of the project: Target-group-specific concept and design for pupils and teachers – field test of the prototypes at schools in the region prior to finalisation – professional support for honorary engagement – stimulating address



Client: Let’s Do It! Germany e. V.

Concept, design and illustration


... explain complex content in an understandable way?

Illustration for the world peace service in little planet style
Illustration of a man holding the logo of the world peace service
Illustration of a woman holding an apple, a bottle, a loaf of bread and a smartphone
Illustration of a man holding multiple shopping bags, an avocado and an apple. He is walking through rain puddles.

Interactive Website for the Campaign “act4change” by the Weltfriedendienstes (World Peace Service)

Task: The Weltfriedendienst (World Peace Service), founded in 1959, is one of the oldest NGOs in Germany. Together with local community partners, the Weltfriedendienst stands for peace, human rights and sustainable development. To be able to continue their important work, the WFD must master the following challenges:

  • Mobilize a new, engaged generation
  • Establish a stronger presence and position in the digital realm
  • Compensate for the lack of direct contact with students due to the pandemic

Strategy and implementation: For the WFD to reach a younger target group, we developed a landing page for the act4change campaign that deals with the key topic of water in a clear and playful way – without being condescending. In line with the campaign title act4change, visitors are already presented with four offers on the homepage to move from passive reading to active action – e.g. through challenges and content to share on social media. Where possible and appropriate, information is conveyed clearly using illustrations and animated explanatory films. The messages are formulated clearly, compactly and pictorially.

Specialities of the project: communicating complex content clearly | developing a younger audience | captivating storytelling


Client: Weltfriedensdienst (World Peace Service) – NGO, 2020

Concept, story, illustration, animation, web design, text production, programming

... authentically communicate with a young audience?

Comic Book of “Laser girl: On the hunt for the killer germ”
Sandruschka and Lavinia Meier-Ewert in a laboratory with a cardboard cut-out of laser girl.
Cutting of the open Laser Girl comic book.
Cutting of the open Laser Girl comic book.
Cutting of the open Laser Girl comic book.
Sandruschka with a cardboard cut-out of laser girl.

Graphic novel as a medium for innovative science communication

Task: A research team at the Leibniz Institute for Photonic Technologies (IPHT) has discovered how laser light can be used to detect life-threatening sepsis – colloquially known as “blood poisoning” – more quickly and thus treat it better than is currently possible. Now they were looking for a suitable way to communicate this scientific achievement to the public beyond the narrow circle of the scientific community.

Strategy and Implementation:

With our plentiful experience in the field of scientific communication, as well as numerous successful projects with medical partners in our repertoire (such as Comics for Waldklinikum Gera and for the children’s anesthesia ward at the Jena University Hospital), Team sandruschka was immediately passionate about this project. The narrative of a hero’s story for the comic became clear during the visits in the laboratories and talks with researchers. That is how the idea for the protagonist Laser Girl was developed, whose superpowered light (as a metaphor for photonic technologies) saves humanity from an extreme danger. All relevant details about the topic of sepsis and the functions of the diagnostic methods were translated into memorable images and parts of a demonstrative, thrilling story, made comprehensive for all, which delved deeper into the material that was created.

Specialities of the project: communicating complex content effectively | reaching a younger audience | formatting scientific content into story form | empowerment through a female superhero


Client: Leibniz Institute of Photonic Technology, 2020

Conceptualisation and implementation of a graphic novel, including story development and character building

... build visual competencies your company?

Sandruschka with a laptop in front a flipchart board.
Sandruschka on a computer screen.
Sandruschka is writing on a desk. In the background is a black board and a flipchart board.
Sandruschka is drawing on paper. In the background are pens, a scissor and other pieces of paper.
In the foreground is a flipchart with an illustration. In the background Sandruschka is drawing on the blackboard.

Whole day workshop: flip chart fever in the digital space

Task: AGETHUR connect together all those who help shape health on a daily basis. In addition to professional know-how, skills in facilitation and visualization are increasingly in demand. These skills play an important role in making events and working sessions more interesting. sandruschka was commissioned to develop these skills among the staff in a workshop.

Strategy and Implementation: Before the seminar began, AGETHUR received a package with pens and teaching materials so that all participants could play an active role. The focus of the full-day seminar was then based on structured step-by-step instructions for the creative design of flipcharts. To keep concentration high, we relied on a mix of methods: there was informative input, writing exercises with worksheets, wanted posters were designed and a booklet was created as individual documentation. Because the workshop took place in the digital space and the work situation was new territory for many participants, we took the opportunity to teach artistic and digital skills at the same time.

Special features of the project: very short-term conversion from a face-to-face to an online format

Client: AGETHUR – Landesvereinigung für Gesundheitsförderung (National Institute for Health Development), 2020

Online full-day workshop to teach skills in facilitation and visualization on the flipchart

... make processes and development visible?

Photograph of a laptop. Next to it is a computer mouse and a digital pen.
Illustration of the principle of empowerment
Illustration of adult education and social work with a man and woman talking to each other.
Illustration of a person holding a sprout. Above the person is the text “People always have potential”
Illustration of an entry way of the German charitable organization. On the left-hand side is a table with a family playing a board game. In the middle foreground two children are playing on the floor. To the right a woman is walking with a folder in her hand. In the foreground on the right another woman is organizing a rack of clothes. In the background are people entering and leaving the entry way. In the middle of the illustration is a woman with a suitcase and a roll of paper.
Illustration of a man being flooded by a wave. The wave contains of pieces of paper, numbers, symbols and a screen.

Illustrated presentation and graphic recording for a digital trade day in a hybrid format

Task: The Thüringer Volkshochschulverband and the Caritas planned a trade day around the topic of literacy. Background: 6.2 million adults in Germany cannot properly read and write and are therefore excluded from society. The long-term goal of the cooperation is to abolish the divide between adult education and social work, to bring strength and competence together, as well as spreading awareness about adult education. For this purpose, a digital trade day in a hybrid format was planned: with a core team at the location and participants who joined online. The visualisation was used to assist in transporting the content compactly and clearly.

Strategy & implementation: In preliminary discussions, we first “underpinned” the technical input to develop a feel for the topic and the needs of the stakeholders. This resulted in a communication strategy tailored to the target group and corresponding visual tools.
In a second step, we created illustrated PowerPoint presentations with minimal text: Information, contexts and strategies were conveyed in pictures, which the speakers then only had to comment on. In this way, a direct, activating approach was achieved that encouraged people to participate and think.

Specialities of the project: Making taboo topics approachable | convey a lot of information compactly | entertaining and informing | adjusting to the hybrid format

Client: Thüringer Volkshochschulverband e.V. (TVV) – (Thuringian Adult Education Centre Association), 2020

Developing communications strategies, imagery and illustrated PowerPoint presentations for digital conferences, graphic recording

Holger Holland, World Cleanup Day c/o Let’s Do It Germany e.V.

“The great and creative team around Sandra has been our constant companion since 2018 in order to make the complex range of topics of environmental protection and sustainability explainable. Across all media technologies, we achieved all of our communication goals in an unbeatable price-performance ratio and time. This is how effective and efficient communication works. I look forward to our joint future projects.”

Der PARITÄTische Arbeitgeberverband PATT e.V.

Our strategy workshop became a success because already the concept for it was developed from the ideas of and with a lot of expertise by sandruschka. The visual representation, which was created during the event, is both helpful and permanently effective. It is a pleasure to continue working on it. Thank you Sandra, for the cooperation – we had a lot of fun! You manage to combine professionalism and humanity perfectly.


Carolin Voigt, Agethur – Landesvereinigung für Gesundheitsförderung Thüringen e.V.

“With a great deal of professionalism, flexibility and composure, sandruschka’s team managed to transform the face-to-face event “Flipchart fever – messages that stick in your mind” into a web seminar within two days. In addition to her strengths as a communication designer, business and online trainer, and moderator, Ms. Bach is also an organizational talent, technology freak, and entertainer!”


Bodo Wannow, UPJ Netzwerk für Corporate Citizenship und CSR

“For us, working with sandruschka was characterized by creativity, heart and stringency. The creative approach and above all the stories were always thought outside the box. This took the content to another visual level and conveyed the messages to our target groups in a simple yet catchy way.”

Lavinia Meier-Ewert
“When scientific facts are supposed to reach the public, they must be understandable. That is exactly what sandruschka’ s graphic novel “Laser Girl” achieved. The comic is entertaining but also precise and never too shallow. This is exactly what makes for exceptional modern research communication.”

Laurentia Moisa, Caritasverband für das Bistum Erfurt e.V.
“This collaboration was a gift! Sandra Bach is great in her advisory role as well as in her methods – the trade day could not have happened in this form without her input. Additionally, the visualisation was a stimulus for reflection of our own work and language.”

Fee Schreier, Weltfriedensdienst e.V.
“We were amazed at how well the humorous visualisations of global sustainable development opened the path for more opportunities. We developed and implemented our new concept in only four months – and even brought our target group on board.”

Philipp Ruhstorfer, IPU GmbH
“Philipp Ruhstorfer, IPU GmbH “We are repeat offenders and have already worked with sandruschkas several times. We are thrilled by how wonderfully clear and convincing the team brings our complex, communal – sometimes also “boring” – topics visually to the point and thus breathes life into them.”

Judith Mayer, Stiftung Ettersberg
“What particularly inspires me about sandruschka is the wealth of ideas. From a small request you develop a whole universe. Thank you for the beautiful projects we have been doing together since 2012. It never gets boring with you guys!”

Sarah Völker, DRK Landesverband Hessen e.V.

“After the first workshop with sandruschka, we immediately booked further appointments and were thrilled every time! We were able to implement the input directly in our projects and working methods and are already looking forward to further cooperation with sandruschka.”