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We illustrate the abstract and clarify the complex.
We translate words into pictures and associations into stories.
We can create change with our creative work – in businesses, organisations and NGOs. In our society. And in the life of every single person.

We are sandruschka. And who are you?

Current courses
Next live drawing session „VIMO“ on 01 September 2022 – 9:00 till 9:15 a.m.

You want to …

... draw attention to an important issue?

Materials for the “Thuringia vaccinates” campaign


Task: In recent years, few topics have been discussed as emotionally and controversially as vaccination. It was precisely at this time that the Thuringian Ministry of Labor, Social Affairs, Health, Women and Family planned a broad-based general vaccination campaign for Thuringia. Design and content were to be conceived in such a way that they would reach as many age groups as possible.

Strategy & implementation: During the conception, one consideration was central for us: how can we inform reliably, but move people to act at the same time? The answer: through well-founded, clean and compactly prepared information and a fresh design. To ensure that every addressee can quickly find the information relevant to him or her, three versions of the flyer were created: for the age groups 0-17, 18-59 and 60 plus. Bright, vibrant colors and a set of overlapping geometric shapes inspired by virus models provide design accents. We deliberately refrained from using stock photos.

Special features of the project: communicating complex content in an understandable way | professional coordination of content with doctors | broad portfolio of media (flyers, postcards, posters, displays etc.)

Website: www.tmasgff.de


Client: Thuringian Ministry of Labor, Social Affairs, Health, Women and Family, 2020


Concept (design & text), illustration, graphic design & typesetting, editing

... explain complex content in an understandable way?

Interactive Website for the Campaign “act4change” by the Weltfriedendienstes (World Peace Service)


Task: The Weltfriedendienst (World Peace Service), founded in 1959, is one of the oldest NGOs in Germany. Together with local community partners, the Weltfriedendienst stands for peace, human rights and sustainable development. To be able to continue their important work, the WFD must master the following challenges:

  • Mobilize a new, engaged generation
  • Establish a stronger presence and position in the digital realm
  • Compensate for the lack of direct contact with students due to the pandemic

Strategy and implementation: For the WFD to reach a younger target group, we developed a landing page for the act4change campaign that deals with the key topic of water in a clear and playful way – without being condescending. In line with the campaign title act4change, visitors are already presented with four offers on the homepage to move from passive reading to active action – e.g. through challenges and content to share on social media. Where possible and appropriate, information is conveyed clearly using illustrations and animated explanatory films. The messages are formulated clearly, compactly and pictorially.

Specialities of the project: communicating complex content clearly | developing a younger audience | captivating storytelling

Website: www.wfd.de


Client: Weltfriedensdienst (World Peace Service) – NGO, 2020


Concept, story, illustration, animation, web design, text production, programming

... authentically communicate with a young audience?

Graphic novel as a medium for innovative science communication


Task: A research team at the Leibniz Institute for Photonic Technologies (IPHT) has discovered how laser light can be used to detect life-threatening sepsis – colloquially known as “blood poisoning” – more quickly and thus treat it better than is currently possible. Now they were looking for a suitable way to communicate this scientific achievement to the public beyond the narrow circle of the scientific community.

Strategy and Implementation:

With our plentiful experience in the field of scientific communication, as well as numerous successful projects with medical partners in our repertoire (such as Comics for Waldklinikum Gera and for the children’s anesthesia ward at the Jena University Hospital), Team sandruschka was immediately passionate about this project. The narrative of a hero’s story for the comic became clear during the visits in the laboratories and talks with researchers. That is how the idea for the protagonist Laser Girl was developed, whose superpowered light (as a metaphor for photonic technologies) saves humanity from an extreme danger. All relevant details about the topic of sepsis and the functions of the diagnostic methods were translated into memorable images and parts of a demonstrative, thrilling story, made comprehensive for all, which delved deeper into the material that was created.

Specialities of the project: communicating complex content effectively | reaching a younger audience | formatting scientific content into story form | empowerment through a female superhero

Website: www.miro.com


Client: Leibniz Institute of Photonic Technology, 2020


Conceptualisation and implementation of a graphic novel, including story development and character building

... build visual competencies your company?

Whole day workshop: flip chart fever in the digital space


Task: AGETHUR connect together all those who help shape health on a daily basis. In addition to professional know-how, skills in facilitation and visualization are increasingly in demand. These skills play an important role in making events and working sessions more interesting. sandruschka was commissioned to develop these skills among the staff in a workshop.

Strategy and Implementation: Before the seminar began, AGETHUR received a package with pens and teaching materials so that all participants could play an active role. The focus of the full-day seminar was then based on structured step-by-step instructions for the creative design of flipcharts. To keep concentration high, we relied on a mix of methods: there was informative input, writing exercises with worksheets, wanted posters were designed and a booklet was created as individual documentation. Because the workshop took place in the digital space and the work situation was new territory for many participants, we took the opportunity to teach artistic and digital skills at the same time.

Special features of the project: very short-term conversion from a face-to-face to an online format


Client: AGETHUR – Landesvereinigung für Gesundheitsförderung (National Institute for Health Development), 2020


Online full-day workshop to teach skills in facilitation and visualization on the flipchart

... make processes and development visible?

Illustrated presentation and graphic recording for a digital trade day in a hybrid format


Task: The Thüringer Volkshochschulverband and the Caritas planned a trade day around the topic of literacy. Background: 6.2 million adults in Germany cannot properly read and write and are therefore excluded from society. The long-term goal of the cooperation is to abolish the divide between adult education and social work, to bring strength and competence together, as well as spreading awareness about adult education. For this purpose, a digital trade day in a hybrid format was planned: with a core team at the location and participants who joined online. The visualisation was used to assist in transporting the content compactly and clearly.

Strategy & implementation: In preliminary discussions, we first “underpinned” the technical input to develop a feel for the topic and the needs of the stakeholders. This resulted in a communication strategy tailored to the target group and corresponding visual tools.
In a second step, we created illustrated PowerPoint presentations with minimal text: Information, contexts and strategies were conveyed in pictures, which the speakers then only had to comment on. In this way, a direct, activating approach was achieved that encouraged people to participate and think.

Specialities of the project: Making taboo topics approachable | convey a lot of information compactly | entertaining and informing | adjusting to the hybrid format


Client: Thüringer Volkshochschulverband e.V. (TVV) – (Thuringian Adult Education Centre Association), 2020


Developing communications strategies, imagery and illustrated PowerPoint presentations for digital conferences, graphic recording

Carolin Voigt, Agethur – Landesvereinigung für Gesundheitsförderung Thüringen e.V.
“With a great deal of professionalism, flexibility and composure, sandruschka’s team managed to transform the face-to-face event “Flipchart fever – messages that stick in your mind” into a web seminar within two days. In addition to her strengths as a communication designer, business and online trainer, and moderator, Ms. Bach is also an organizational talent, technology freak, and entertainer!”

 

Lavinia Meier-Ewert
“When scientific facts are supposed to reach the public, they must be understandable. That is exactly what sandruschka’ s graphic novel “Laser Girl” achieved. The comic is entertaining but also precise and never too shallow. This is exactly what makes for exceptional modern research communication.”

Laurentia Moisa, Caritasverband für das Bistum Erfurt e.V.
“This collaboration was a gift! Sandra Bach is great in her advisory role as well as in her methods – the trade day could not have happened in this form without her input. Additionally, the visualisation was a stimulus for reflection of our own work and language.”

Fee Schreier, Weltfriedensdienst e.V.
“We were amazed at how well the humorous visualisations of global sustainable development opened the path for more opportunities. We developed and implemented our new concept in only four months – and even brought our target group on board.”

Philipp Ruhstorfer, IPU GmbH
“Philipp Ruhstorfer, IPU GmbH “We are repeat offenders and have already worked with sandruschkas several times. We are thrilled by how wonderfully clear and convincing the team brings our complex, communal – sometimes also “boring” – topics visually to the point and thus breathes life into them.”

Judith Mayer, Stiftung Ettersberg
“What particularly inspires me about sandruschka is the wealth of ideas. From a small request you develop a whole universe. Thank you for the beautiful projects we have been doing together since 2012. It never gets boring with you guys!”